Role: Product Designer
Company: Student Life Care
Student Life Care is the pioneer in applying technology to supporting overseas students. Therefore, they launched WikiAbroad, a comprehensive study abroad platform, to enhance customer experience (launched a trial website version in November 2020, the mobile application version is expected to launch in Q2 2021).
With WikiAbroad, students can access to a wide range of exclusive scholarships & special offers; rich and latest news; find and apply for schools, scholarships and visa online; receive services throughout the study abroad journey.
Visit beta web-app: https://wikiabroad.com/
Customer Journey Map
In Q2 2020, I organized a workshop with stakeholders and cross functional teams to work on the customer journey map for WikiAbroad. It helps us tell the story of our customers’ experiences with the product across all touchpoints.
We divided the process into 5 phases:
5. Loyalty & Advocacy
Before designing everything, it’d be better to take a step back to think about the entire picture. User flows help us to understand how users navigate through the product to achieve their goals. Based on this, we can make sure to cover everything and design our screens in a productive way.
Design system is the backbone or framework that has repeating rules and patterns to maintain consistency across the product.