Role: Product Design Head
Company: Munchee Inc.
Munchee is a fun visual food review app that allows food-lovers to connect, create memories and share their dining experiences via photo.
Munchee’s focus is on the food, not the rating of the restaurant.
Coral is one of the chief food colors that evoke the taste buds and stimulate the appetite. Moreover, coral color has the ability to adapt to different intensities of light, creating different shapes of color that can bring variety effects to the logo.
Negative shapes of a folk for the letter “u” and a knife for letter “e” are also used to related the logo to a food brand.